Businesses are either growing or stagnating. It may look like things are ticking along but unless growth is being actively pursued, shrinking is inevitable.
Growth is a journey, not a destination, so you should keep up momentum in continuously measuring, iterating and improving throughout the go-to-market process. Effective growth marketing is dependent on a holistic approach to all stages of the funnel. Below is a basic funnel with the 4 keys stages of engagement between a consumer and a brand.
It is key you consider their experience at all of these stages. To kickstart your growth marketing, don’t wait for perfect but focus on ‘quick wins’. Here are 5 growth hacks you can start using today that will optimise your customer experience (CX).
1. Give your content some colour
Studies continuously show that effective imagery and visuals can supercharge engagement. Just take a look at these stats:
81% of people only skim through content.
Video posts are 300% more attractive than regular posts.
Posts including images are 650% more effective than their text-only counterparts.
Go beyond standard stock imagery and use visual tools to depict data such as charts and diagrams.
2. Talk to the sales team
Too many marketing and sales teams are working in silos and according to Hubspot companies with good sales and marketing alignment generated 208% more revenue from their marketing efforts. Good persona development is key for content strategy, and a quick way to build up accurate personas is by talking to your sales team. They spend all day chatting to prospects, leads and customers, so understand better than anyone their pain points, needs and desires. Take your head of sales out for a coffee today and find out who your customers are and what they’re saying - a quick conversation could save you a lot of time independently researching what your sales team already know.
3. Let your customers sell you
‘Social proof’ is outlined by Robert Cialdini, a prominent thought leader in the world of business and psychology, as a key tool in validating your offering to prospective clients. In ‘Influence’, Cialdini uses the example of how sitcoms use laughter tracks to entice real laughter from the audience. And it works. The same is true of marketing and using testimonials can increase conversion by 58%. Engage with your customers and ask for testimonials you can use to enhance your marketing materials today.
4. Get social
Social media can be a great way to find out about your customer's experience and pick up points for improvement. Use social media to ask your customers for feedback on their experience and on how they think you could improve your services and offering.
5. Don’t lose people along the way
Effective lead nurturing throughout the funnel can generate 50% more sales-ready leads at a 33% lower cost. Marketing automation allows you to build an effective lead nurturing campaign and save time on otherwise manual processes. Using a customer relationship management tool (CRM) like HubSpot ensures you stay on top of prospects and convert them into customers. Map out your funnel and lead nurture process today, identifying where prospective customers may be dropping off.