Performance Marketing

Spending on digital marketing grew by 44% last year in the United States and Britain to nearly £40 billion. In a crowded market, it’s never been more important to ensure you’re engaging & converting target prospects at the right time for the right cost. We help businesses develop and execute bespoke performance marketing strategies, continuously optimising every stage based on data and experience.


Set the performance strategy

We develop strategies for businesses by looking at performance holistically.

We begin with an audit to evaluate current success and develop an effective growth strategy.

  • Review of marketing and technology stack

  • Positioning, targeting & content review

  • Analysis of the website and both organic and paid channels

  • Combine learnings with the objectives to propose a set of key opportunities and recommendations


Developing the right volume of leads at the right cost is crucial to successful growth.

The objective at this stage is to improve the efficiency of target prospect acquisition. Key components include:

  • Organic search

  • Social media

  • Paid search

  • Paid social

  • Conversion rate optimisation

  • Affiliate Program


With the right nurture programme in place, a business can drastically improve their conversion rate.

Effective lead nurturing can generate 50% more sales-ready leads at a 33% lower cost.

The objective at the nurturing stage is to convert leads into sales. Core fundamentals include:

  • CRM and automation

  • Content

  • Email

  • Sales integration & enablement

Customer Success

Delighting customers increases customer lifetime value and feeds into your acquisition efforts.

It can cost 5 to 25 times more to acquire a new customer than to retain an existing one.

The objective of the customer success stage is to reduce churn and turn customers into advocates.

  • Engagement - Communicating effectively with customers throughout their lifecycle.

  • Advocacy - Encourage customers to become brand ambassadors and influence other sales.

  • Up-sell - Maximise the value of every customer.

Let us help with your performance marketing strategy

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Accelerate London Growth Marketing Agency

184 Shepherds Bush Rd,
London W6 7NL