Performance Marketing

Spending on digital marketing grew by 44% last year in the United States and Britain to nearly £40 billion. In a crowded market, it’s never been more important to ensure you’re engaging & converting target prospects at the right time for the right cost. We help businesses develop and execute bespoke performance marketing strategies, continuously optimising every stage based on data and experience.

Set the performance strategy

We help develop the right performance strategy for businesses by looking at performance holistically as well as making an immediate impact by isolating the quick wins.

We always begin with an audit to evaluate current success and develop an effective growth strategy.

  • Review of marketing and technology stack to ensure the right foundations are in place.

  • Positioning, targeting & content review to understand the market, messaging and value.

  • Analysis of the website and both organic and paid channels to establish priorities and growth potential.

  • Combine learnings with the objectives to propose a set of key opportunities and recommendations.

Acquisition

The cost of acquiring new customers has increased by over 50% in the last 5 years, so developing the right volume of leads at the right cost is crucial to successful growth.

The objective at this stage is to improve the efficiency of target prospect acquisition. Key components include:

  • Organic search - Improve ranking for highly effective search terms.

  • Social media - Improve brand engagement and dissemination of content.

  • Paid search - Drive relevant traffic by increasing visibility across search for high-value terms.

  • Paid social - Highly targeted advertising designed to increase reach.

  • Conversion rate optimisation - Drive improvements in conversion rates at every stage of the funnel.

  • Affiliate Program - Generate new customers through incentivised referrals.

Nurture

Effective lead nurturing can generate 50% more sales-ready leads at a 33% lower cost. With the right technology foundation and nurture programme in place, a business can drastically improve their conversion rate.

The objective at the nurturing stage is to convert leads into sales. Core fundamentals include:

  • CRM and automation - Implement database process & increase efficiency.

  • Content - Content that offers intrinsic value to the prospect and encourages them to engage with the brand.

  • Email - Improved dissemination of content and messaging.

  • Sales integration & enablement - Effective sales integration through process, automation and content.

Customer Success

It can cost 5 to 25 times more to acquire a new customer than to retain an existing one. Closing the loop and delighting customers can both increase customer lifetime value and feed into your acquisition efforts.

The objective of the customer success stage is to reduce churn and turn customers into advocates.

  • Engagement - Communicating effectively with customers throughout their lifecycle.

  • Advocacy - Encourage customers to become brand ambassadors and influence other sales.

  • Up-sell - Maximise the value of every customer.

Let us help with your performance marketing strategy

Get in touch
Accelerate Growth logo
Info

Accelerate We Accelerate Growth

WeWork
184 Shepherds Bush Rd,
Hammersmith,
London W6 7NL