Build the Right Teams
We advise founders on the people they need and the desired skills and abilities at different stages of the venture.
This approach enables successful growth while eliminating risks associated with quick hiring and firing.
Identifying the skills gaps.
Recruiting critical skills for growth.
Training or upskilling existing talent.
Covering intermediate gaps via talent secondments.
Instilling new belief and ambition in employees.
Build the Growth Engine
We help founders create and structure their sales funnels,
and to manage them adequately from top-level activity such as PPC to sales conversion materials and guides.
- Drawing insights from existing customer database to create real customer personas.
- Setting up the lead acquisition activities with the right targeting.
- Implementing the nurture programmes to ensure higher lead conversion.
- Optimising the funnel continuously to improve conversion rates of each stage and ROI of the marketing budget.
Create Engaging Communications
Customers, in both B2B and B2C businesses, fall in love with stories.
We help ventures create engaging communications that drive engagement and sales.
- Communication concepts and ideas generation.
- 360 advertising communications, on and offline.
- Digital design for sites and landing pages.
- Communication support to marketing and sales.
Implement the Growth Marketing Stack
To measure and improve, we enable data to flow between systems, allowing for full lifecycle metrics of cost and expected revenues.
We work with our client’s technical teams to define and implement the best systems and data integration solutions. We implement growth marketing tech stacks, enabling a range of data centred marketing techniques, and effectively integrating them with business and operations systems.
- Marketing stacks implementation.
- API integrations between systems.
- Digital marketing development.