Private Equity businesses
We help Private Equity companies intervene in their investments to create value faster.
Supporting PEs different approaches, from very light touch, where we partner directly with the investments for go-to-market advisory, to more interventive models where we provide the firms with dedicated multi-disciplinary growth marketing teams, our goal is always to help investments grow faster.
We can partner at different stages of the investment cycle to:
- Better Valuate - Give input on the investment growth capabilities, analysing the growth technology skills and processes, as well as the potential for improvement and impact upon valuation.
- Intervene and Structure - Intervene in invested businesses during the restructuring stage, helping the business get the “growth fundamentals” right, and start the growth engine.
- Grow Faster - Help the business improve on its marketing and communication activity, while developing the business’s own skills for sustained growth.
Venture Capital businesses
We partner with Venture Capital businesses to support their invested ventures at different stages of maturity including: Prototype, Product, Market & Business Scale-up.
We partner with VCs at different stages of their ventures cycle to:
- Test Prototype to Audience fit - Prevent "Confirmation bias" and independently test the go-to-market approach, validating the assumptions of the product to market fit, and its unit economics, as early as possible.
- Build the Go-To-Market - Help ventures build the acquisition engine to generate opportunities, nurture leads, close sales, and drive customer success so that growth can be structured properly, without increased costs or long hiring processes.
- Launch and Gain Traction - Deploy experienced, multi-skilled marketing teams to help ventures successfully go-to-market, articulating communications, marketing & sales, and data & analytics. This creates a one-stop solution that is coordinated and efficient.
- Scale and Accelerate - Help ventures stay growth fit, providing advice and execution by specialists, while helping them hire the right resources at the right time, for the right growth impact tasks. After which, we recede to a support and advisory role.
We help large companies create an internal growth culture that enables them to be successful in a fast digital future.
This involves driving the cultural shift that enables the digital transformation of their businesses, as well as potentially structuring early-stage investments as corporate accelerators. We help large corporates isolate fast-growth ideas or products by providing them with the same growth engine that we use with high-potential / high-growth businesses.
We help large companies with:
- Culture Transformation - We help HR and Marketing leaders transform the way people act and interact (behaviours), the way they work (processes), the way they are organised (structure), and the value they bring to the table (skills).
- People Engagement - We devise, create and roll-out communications and strategies that drive employee engagement in transformation processes.
- Innovation Acceleration - We help large companies nurture and grow great ideas, transforming them into great businesses through corporate accelerators.
- Marketing and Communications - We enable large companies to be as agile as successful early-stage businesses in marketing and communications.
Scale-up ready startups
We work with knowledgeable founders, helping them to build and implement a structured go-to-market approach, raise funds and find the right partners, team and marketing activities to ensure faster growth.
We help the founders focus on customer success and product-market fit, rather than just on marketing and sales. This will help the business stay focused on the long-term, while building short-term success.
We do this by helping founders:
- Build the right teams - We advise founders on the people they need and the desired skills and abilities at different stages of the venture, enabling success rather than encountering the risks associated with quick hiring and firing.
- Build the Acquisition and Conversion engine - We help founders create and structure their sales funnels, and to manage them adequately from top level activity such as PPC to sales conversion materials and guides.
- Create engaging communications - Customers, in both B2B and B2C businesses, fall in love with stories. We help ventures create engaging communicationss that drive engagement and sales.
- Connect data between marketing, sales and customer success - To measure and improve, we enable data to flow between systems, allowing for full lifecycle metrics of cost and expected revenues.