Case study

Not Just a Label - Enabling engagement through technology

The work

Upgrading NJAL's business and marketing platforms

Not Just a Label (NJAL) is the world’s leading young designer platform for showcasing and nurturing pioneers in contemporary fashion. NJAL’s success is built upon a high quality of engagement between the designers in the NJAL community. Due to an antiquitated CMS platform, NJAL were unable to introduce new features and functionality; which, as a design and engagement driven business, are crucial for success.

To bring their site up to speed, we worked collaboratively with NJAL to create a platform that could quickly and easily adopt new features. The use of an agile methodology allowed us to simultaneously migrate the functionality and devise new design and UX features enabled by Drupal 8.

This approach allowed us to successfully migrate the platform, add cutting edge features and UX optimised design. The result was a significant increase in designer engagement and an uptake in site membership.



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