Boosting Online Bookings for IN’n’OUT with an Intelligent Google Ads Strategy
We restructured and optimised IN’n’OUT’s Google Ads activity to reduce acquisition costs, improve tracking, and drive a major uplift in transactions and revenue.
Client
Measurable impact of digital transformation
The Challenge
IN’n’OUT is a nationwide chain of autocentres offering MOTs and car servicing. They had recently launched a new ecommerce site, with a clear goal to drive more online bookings. But they weren’t happy with how things were going. Paid search performance was flat, costs were high, and there was no ecommerce tracking to measure return on investment. They felt they were missing opportunities and not seeing value. What they needed was a smarter approach, one that would reduce inefficiencies, improve targeting, and deliver real commercial results from paid media.
The Solution
We started with a full audit and overhaul of their Google Ads account. We split out overlapping keywords to reduce cannibalisation, tightened up the negative keyword lists, and updated budgets and bidding strategy to improve ad position. From there, we built out new campaigns including location-specific ads, remarketing and display, giving the brand broader and more relevant reach. We also implemented ecommerce tracking on their Magento website, so for the first time the team could properly measure the performance of their paid media spend. Every move was designed to improve efficiency, cut wasted spend and increase bookings.
The Result
The impact was immediate. Within weeks, we reduced cost per acquisition by 40 percent. By the end of month three, the account was generating over 260 percent return on investment. Transactions and revenue from Google Ads rose by 80 percent in just one month. On top of that, the team now has clear visibility of what their paid media is delivering, with tracking set up properly across the funnel. What started as a performance fix became a step change in how IN’n’OUT approaches digital marketing—with a structure that’s built to scale and optimise over time.
“WeAccelerateGrowth took our paid search to the next level of complexity, which had a very positive impact on bookings.”
“WeAccelerateGrowth took our paid search to the next level of complexity, which had a very positive impact on bookings.”
“WeAccelerateGrowth took our paid search to the next level of complexity, which had a very positive impact on bookings.”
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