Transforming Sailing Holidays’ E-commerce Platform for the Next Wave of Growth
We redesigned and rebuilt Sailing Holidays’ e-commerce platform — creating a modern, headless architecture that delivers faster performance, effortless booking, and a seamless customer experience built for growth.
Who is Sailing Holidays
Sailing Holidays is a family-run travel company offering flotilla and yacht charter experiences across the Mediterranean. With over 20 years of expertise, the brand combines exceptional service with a love of adventure, helping thousands of guests each year discover the freedom and community of sailing through beautifully curated holiday experiences.
The Challenge
Sailing Holidays, a long-established leader in flotilla sailing and yacht charters, faced the challenge of an outdated digital platform that no longer supported its operational or commercial goals. The legacy e-commerce system was slow, difficult to manage, and offered a poor user experience that limited bookings and frustrated staff. As the business grew, these inefficiencies became critical — the backend required constant manual input, while customers faced friction-filled journeys that hurt conversions. The challenge was to rebuild the platform from the ground up — delivering an experience that reflected the brand’s premium positioning and removed barriers to growth.
The Results
Sailing Holidays, a long-established leader in flotilla sailing and yacht charters, faced the challenge of an outdated digital platform that no longer supported its operational or commercial goals. The legacy e-commerce system was slow, difficult to manage, and offered a poor user experience that limited bookings and frustrated staff. As the business grew, these inefficiencies became critical — the backend required constant manual input, while customers faced friction-filled journeys that hurt conversions. The challenge was to rebuild the platform from the ground up — delivering an experience that reflected the brand’s premium positioning and removed barriers to growth.