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Transforming Sailing Holidays’ E-commerce Platform for the Next Wave of Growth

We redesigned and rebuilt Sailing Holidays’ e-commerce platform — creating a modern, headless architecture that delivers faster performance, effortless booking, and a seamless customer experience built for growth.

Client
Sailing Holidays
hero image

Measurable impact of digital transformation

Increase in e-commerce conversion rate (YoY)
Reduction in backend content management time
Increase in qualified online bookings

The Challenge

Sailing Holidays, a long-established leader in flotilla sailing and yacht charters, faced the challenge of an outdated digital platform that no longer supported its operational or commercial goals. The legacy e-commerce system was slow, difficult to manage, and offered a poor user experience that limited bookings and frustrated staff. As the business grew, these inefficiencies became critical — the backend required constant manual input, while customers faced friction-filled journeys that hurt conversions. The challenge was to rebuild the platform from the ground up — delivering an experience that reflected the brand’s premium positioning and removed barriers to growth.

The Solution

We executed a full e-commerce transformation, re-platforming Sailing Holidays to a modern headless architecture powered by Payload CMS. The project combined a complete UX/UI redesign with a new booking journey that prioritised clarity, speed, and simplicity. Every design decision aimed to reduce friction — from streamlined date and yacht selection to intuitive pricing displays and responsive mobile optimisation. On the backend, modular content blocks and automated synchronisation drastically reduced management time. The new architecture provides full flexibility for future expansion, ensuring the platform is technically robust, scalable, and capable of delivering a world-class customer experience.

The Result

The new platform has transformed Sailing Holidays’ digital performance. The re-engineered booking journey now converts significantly more visitors, achieving a [INSERT % INCREASE] increase in e-commerce conversion rate year-over-year. Operational efficiency also improved, with a [INSERT % REDUCTION] reduction in backend content management time and a [INSERT % INCREASE] increase in qualified online bookings. The new site not only performs faster but also captures the essence of the brand — relaxed, premium, and user-friendly. By combining cutting-edge technology with intelligent UX, Sailing Holidays now has a digital foundation built to scale and drive long-term growth.

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