Redesigning The Soap & The Sea for Commercial Growth
We redesigned and rebuilt The Soap & The Sea’s eCommerce experience — transforming an underperforming Shopify site into a conversion-optimised, commercially driven platform that drives higher-value sales.
Who is The Soap & The Sea
The Soap & The Sea is a premium body care brand inspired by coastal living and natural ingredients. Blending craftsmanship with sustainability, it offers soaps, scrubs, and skincare products designed for sensory wellbeing. The brand’s D2C model focuses on authenticity, quality, and creating daily rituals that connect people with nature.
The Challenge
The Soap & The Sea, a D2C body care brand, was experiencing stagnation in online performance. Despite a loyal customer base, the legacy site’s poor UX and outdated UI were inhibiting conversion and average order value. High-value bundles were buried within the site architecture, and the overall experience failed to encourage repeat or bulk purchases. The brand needed a commercially intelligent redesign — one that simplified the path to purchase, elevated its visual storytelling, and shifted buying behaviour from single products to larger, recurring sales. The challenge: balance aesthetic refinement with a data-driven approach to eCommerce optimisation.
The Results
The Soap & The Sea, a D2C body care brand, was experiencing stagnation in online performance. Despite a loyal customer base, the legacy site’s poor UX and outdated UI were inhibiting conversion and average order value. High-value bundles were buried within the site architecture, and the overall experience failed to encourage repeat or bulk purchases. The brand needed a commercially intelligent redesign — one that simplified the path to purchase, elevated its visual storytelling, and shifted buying behaviour from single products to larger, recurring sales. The challenge: balance aesthetic refinement with a data-driven approach to eCommerce optimisation.