Building a Scalable Headless Website for SoGrape
We developed a modern, headless website for SoGrape — delivering a fast, scalable front-end built to support long-term growth, content flexibility, and performance optimisation.
Who is SoGrape
SoGrape is a wine and beverage brand dedicated to curating high-quality, experiential products for consumers across global markets. Its partnership with Wunderman Thompson focuses on creating a distinctive digital identity that unites storytelling, e-commerce potential, and design excellence within a flexible, scalable technology framework.
The Challenge
The SoGrape website required a complete front-end redevelopment to meet modern performance standards and future scalability needs. The challenge was to implement a headless architecture that could grow with the brand — balancing creative flexibility with technical robustness. The platform needed to deliver exceptional speed and SEO performance, while ensuring content managers could easily update and optimise pages over time. Partnering with Wunderman Thompson, our team was tasked with transforming static designs into a fully functioning, scalable web environment that would support long-term digital evolution for SoGrape and integrate seamlessly with future marketing activity.
The Results
The SoGrape website required a complete front-end redevelopment to meet modern performance standards and future scalability needs. The challenge was to implement a headless architecture that could grow with the brand — balancing creative flexibility with technical robustness. The platform needed to deliver exceptional speed and SEO performance, while ensuring content managers could easily update and optimise pages over time. Partnering with Wunderman Thompson, our team was tasked with transforming static designs into a fully functioning, scalable web environment that would support long-term digital evolution for SoGrape and integrate seamlessly with future marketing activity.