Building a Scalable Headless Website for SoGrape
We developed a modern, headless website for SoGrape — delivering a fast, scalable front-end built to support long-term growth, content flexibility, and performance optimisation.
Client
Measurable impact of digital transformation
The Challenge
The SoGrape website required a complete front-end redevelopment to meet modern performance standards and future scalability needs. The challenge was to implement a headless architecture that could grow with the brand — balancing creative flexibility with technical robustness. The platform needed to deliver exceptional speed and SEO performance, while ensuring content managers could easily update and optimise pages over time. Partnering with Wunderman Thompson, our team was tasked with transforming static designs into a fully functioning, scalable web environment that would support long-term digital evolution for SoGrape and integrate seamlessly with future marketing activity.
The Solution
We built a fully decoupled website using React/Gatsby for the front-end and DataCMS as the headless CMS. Our process began with a detailed design and UX review, ensuring every visual and interactive element aligned with user experience goals. Development followed a modular structure, building each template independently for maximum scalability. The CMS was configured to give So Grape’s team complete flexibility for content updates, localisation, and optimisation. Deliverables included 12 core templates and 3 supporting pages. Following rigorous QA testing, the site was deployed to a live environment, where final validation ensured stability and peak performance.
The Result
The new SoGrape website launched as a fast, flexible, and future-ready digital platform. The headless setup enables rapid updates, multi-language scalability, and improved site performance — all within a clean, modular architecture. By decoupling the front-end and CMS, content management became effortless and more efficient, empowering the marketing team to make changes without developer intervention. The result is a website that looks as good as it performs — designed for speed, reliability, and long-term growth. The project set a new technical benchmark for So Grape’s digital presence and equipped the brand for continuous evolution in the years ahead.
“The new platform gives us everything we needed — speed, stability, and flexibility. It’s a foundation we can confidently build on for years to come.”
“The new platform gives us everything we needed — speed, stability, and flexibility. It’s a foundation we can confidently build on for years to come.”
“The new platform gives us everything we needed — speed, stability, and flexibility. It’s a foundation we can confidently build on for years to come.”
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