Building the Engine for B2B Growth: Deliveroo for Business
Deliveroo for Business provides flexible food delivery solutions for companies of all sizes — from team lunches to large-scale corporate catering. Serving HR, operations, and finance teams across multiple industries, it helps organisations improve employee experience and productivity by simplifying how teams order, share, and enjoy great food at work.
Who is Deliveroo
The Challenge
Deliveroo for Business (DFB) needed a scalable B2B acquisition engine to accelerate growth. While the consumer brand was well-established, the business arm faced structural limitations — fragmented systems, manual processes, and limited visibility into lead quality. The marketing and sales teams needed a unified framework that could automate acquisition, nurture high-value prospects, and reduce friction across the funnel. The challenge was to architect a foundation that wasn’t just technically sound but strategically designed to drive measurable growth — connecting data, content, and automation into one seamless, performance-driven system.
The Results
Deliveroo for Business (DFB) needed a scalable B2B acquisition engine to accelerate growth. While the consumer brand was well-established, the business arm faced structural limitations — fragmented systems, manual processes, and limited visibility into lead quality. The marketing and sales teams needed a unified framework that could automate acquisition, nurture high-value prospects, and reduce friction across the funnel. The challenge was to architect a foundation that wasn’t just technically sound but strategically designed to drive measurable growth — connecting data, content, and automation into one seamless, performance-driven system.