Building the Engine for B2B Growth: Deliveroo for Business
A complete B2B acquisition architecture built to scale Deliveroo for Business — aligning strategy, automation, and content to drive predictable, high-quality lead generation.
Who is Deliveroo
The Challenge
Deliveroo for Business (DFB) needed a scalable B2B acquisition engine to accelerate growth. While the consumer brand was well-established, the business arm faced structural limitations — fragmented systems, manual processes, and limited visibility into lead quality. The marketing and sales teams needed a unified framework that could automate acquisition, nurture high-value prospects, and reduce friction across the funnel. The challenge was to architect a foundation that wasn’t just technically sound but strategically designed to drive measurable growth — connecting data, content, and automation into one seamless, performance-driven system.
The Results
Deliveroo for Business (DFB) needed a scalable B2B acquisition engine to accelerate growth. While the consumer brand was well-established, the business arm faced structural limitations — fragmented systems, manual processes, and limited visibility into lead quality. The marketing and sales teams needed a unified framework that could automate acquisition, nurture high-value prospects, and reduce friction across the funnel. The challenge was to architect a foundation that wasn’t just technically sound but strategically designed to drive measurable growth — connecting data, content, and automation into one seamless, performance-driven system.