Transforming ETF’s Event Experience with a High-Performance Landing Page System
We created a reusable, brand-aligned event landing page template in under two weeks — optimised for performance, usability, and rapid deployment on the Cvent platform.
Client
Measurable impact of digital transformation
The Challenge
The Education & Training Foundation (ETF) needed a flexible, high-performing event landing page template that could be reused across multiple campaigns. The existing setup limited conversion potential and lacked visual cohesion with ETF’s refreshed brand identity. Adding complexity, all pages had to be built directly within the Cvent platform — with a two-week delivery deadline to support several live events. The challenge was to merge speed, design quality, and technical precision: creating something both visually engaging and technically scalable, while ensuring a seamless experience across devices and maintaining the performance standards essential for campaign success.
The Solution
We approached the project in two focused phases: design and development. First, we created a clean, user-centric interface that aligned with ETF’s new design system and improved navigation for higher engagement. With just one design feedback round available, every decision had to count. Once approved, we built the template directly within Cvent, using custom widgets to enable flexible content updates and rapid reuse. The final landing page was fully optimised for desktop and mobile, designed to load fast and guide users smoothly through registration. In under two weeks, ETF gained a scalable, future-ready solution.
The Result
We delivered a reusable, brand-consistent event landing page template that transformed ETF’s event marketing capability. The new design system not only elevated user experience but also provided measurable improvements in engagement and conversion potential. The build’s flexibility allows ETF’s internal team to replicate and adapt pages easily for future events, reducing development time and cost. Optimisation for mobile and desktop ensures the experience remains seamless across devices, supporting stronger registration rates. Most importantly, we met the demanding delivery window — launching a fully tested, scalable solution that now underpins ETF’s ongoing event promotion strategy.
“The new landing page template has completely streamlined how we deliver our event marketing. It’s fast, flexible, and perfectly aligned with our brand. The fact it was designed, approved, and launched within two weeks is a testament to the team’s focus and expertise.”
“The new landing page template has completely streamlined how we deliver our event marketing. It’s fast, flexible, and perfectly aligned with our brand. The fact it was designed, approved, and launched within two weeks is a testament to the team’s focus and expertise.”
“The new landing page template has completely streamlined how we deliver our event marketing. It’s fast, flexible, and perfectly aligned with our brand. The fact it was designed, approved, and launched within two weeks is a testament to the team’s focus and expertise.”
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