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Enabling Product-Led Growth Through AGR’s Website Redesign

We redesigned AGR’s website from the ground up to reflect their product strategy, support growth across Europe, and enable a shift toward a SaaS-based model.

Client
AGR
Project
Modern, Interactive, Web Development
hero image

Measurable impact of digital transformation

Complete visual and technical transformation
Scalable headless architecture
Clear product structure aligned to SaaS positioning

The Challenge

AGR had grown fast, but their website hadn’t kept up. It was visually outdated, technically limited, and didn’t reflect the business, their products, or where they were headed. As they looked to expand across Europe and shift toward a SaaS-based offering, the site was holding them back. They needed a new platform that reflected their current positioning, supported their future vision, and gave them the flexibility to evolve. It wasn’t just about design—it was about enabling a go to market strategy and building a modern, scalable platform that could support ongoing product and commercial growth.

The Solution

We started with a go to market strategy phase to align on goals, positioning, and messaging. From there, we ran UX workshops to define user stories, customer needs, and restructure the way products were presented. We then moved into wireframes and interface concepts, applying a new visual identity we’d helped shape earlier in the brand process. With content inputs from the AGR team, we designed and built the site using a headless architecture powered by Prismic. This gave the team total flexibility to update and expand the site easily—future proofing it for new services, features, and business changes.

The Result

The new site was a complete transformation. Visually, it now reflects a modern SaaS business with clean design and intuitive navigation. Technically, the headless setup means lightning fast load times and total flexibility for the internal team to update and grow the site as needed. Structurally, the content now clearly explains each product and supports users through a smarter, simplified experience. The project marked a step change for AGR—not just a new website, but a platform that supports ongoing growth, enables product led marketing, and reflects the company’s position as a serious player in the supply chain tech space.

“The new site is a game changer—it finally reflects who we are, where we’re going, and gives us a platform we can grow with.”

Dagmar Lóa Hilmarsdóttir
Chief Marketing Officer

“The new site is a game changer—it finally reflects who we are, where we’re going, and gives us a platform we can grow with.”

Dagmar Lóa Hilmarsdóttir
Chief Marketing Officer

“The new site is a game changer—it finally reflects who we are, where we’re going, and gives us a platform we can grow with.”

Dagmar Lóa Hilmarsdóttir
Chief Marketing Officer

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