Enabling Product-Led Growth Through AGR’s Website Redesign
We redesigned AGR’s website from the ground up to reflect their product strategy, support growth across Europe, and enable a shift toward a SaaS-based model.
Who is AGR
AGR is a software company that helps retailers, wholesalers, and manufacturers manage inventory more efficiently through demand forecasting, automated ordering, and data-driven insights. With roots in Iceland and an expanding footprint across Europe, they support supply chain teams with smart tools that simplify operations and drive better decision making.
The Challenge
AGR had grown fast, but their website hadn’t kept up. It was visually outdated, technically limited, and didn’t reflect the business, their products, or where they were headed. As they looked to expand across Europe and shift toward a SaaS-based offering, the site was holding them back. They needed a new platform that reflected their current positioning, supported their future vision, and gave them the flexibility to evolve. It wasn’t just about design—it was about enabling a go to market strategy and building a modern, scalable platform that could support ongoing product and commercial growth.
The Results
AGR had grown fast, but their website hadn’t kept up. It was visually outdated, technically limited, and didn’t reflect the business, their products, or where they were headed. As they looked to expand across Europe and shift toward a SaaS-based offering, the site was holding them back. They needed a new platform that reflected their current positioning, supported their future vision, and gave them the flexibility to evolve. It wasn’t just about design—it was about enabling a go to market strategy and building a modern, scalable platform that could support ongoing product and commercial growth.