Launching a Global Digital Learning Platform
We created and launched a multi-channel campaign to promote a new corporate learning platform — driving awareness, engagement, and adoption across a global organisation.
Client
Measurable impact of digital transformation
The Challenge
A global brand in a highly regulated industry needed to launch its new Digital Learning Platform — a transformative internal initiative designed to upskill employees worldwide. The challenge was to deliver a cohesive, creative campaign that cut through the noise of internal communications and drove genuine engagement. With a culturally diverse audience and strict compliance standards, the messaging had to be clear, consistent, and visually inspiring. The goal was to build a single, unifying concept that could be translated across digital and print formats — ensuring employees understood not just how to use the platform, but why it mattered.
The Solution
We led the end-to-end creative strategy and rollout, building a multi-channel campaign from one powerful core concept. The campaign spanned six key deliverables: a motion-designed launch video, promotional posters (testimonial and value-based), an infographic article for the internal learning portal, a three-part HTML email series, and a comprehensive brochure and flyers for print and digital use. Each asset carried a consistent look, feel, and narrative — human, modern, and aspirational — making the new learning platform feel like an invitation to grow, not just another system to use. The result was a visually unified and emotionally resonant campaign.
The Result
The launch achieved exceptional internal engagement, turning a system rollout into a global movement for learning and growth. The launch video drove initial awareness and excitement, while targeted email communications and on-site posters sustained momentum throughout the campaign. The brochure and infographic deepened understanding, helping employees see the value of the new platform and encouraging sign-ups. The success of the campaign was defined by clarity, creativity, and cohesion — establishing a new standard for internal communication and learning launches within the organisation.
“This campaign exceeded expectations. It brought our new platform to life — clear, engaging, and completely aligned with our culture. The creative was fresh, human, and globally scalable.”
“This campaign exceeded expectations. It brought our new platform to life — clear, engaging, and completely aligned with our culture. The creative was fresh, human, and globally scalable.”
“This campaign exceeded expectations. It brought our new platform to life — clear, engaging, and completely aligned with our culture. The creative was fresh, human, and globally scalable.”
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