all posts

Designing the Digital Blueprint for the Education & Training Foundation

We delivered ETF’s complete digital transformation blueprint — from strategy to working prototype — creating a unified, user-focused platform ready to power the organisation’s next phase of growth.

Client
ETF
Project
2025
Role
User Experience Design
hero image

Measurable impact of digital transformation

A fully developed working prototype with approved content and finalised structure
Unified information architecture and wireframes covering every key user journey
Complete UX, content, and SEO strategy guiding ETF’s digital transformation

The Challenge

The Education & Training Foundation (ETF) needed to transform a fragmented digital landscape into a unified, commercially capable platform. Its websites were disconnected, its user experience inconsistent, and its content lacked a clear “Why ETF?” narrative. As the organisation pursued greater commercial sustainability, the digital experience needed to both serve educators and support revenue growth through memberships and training. The challenge was to design a cohesive, product-focused ecosystem — one that simplified journeys, improved discoverability, and aligned every page with ETF’s strategic goals. To achieve this, we needed to manage strategy, structure, and execution — all within one seamless process.

solution image

The Solution

We led ETF’s full digital transformation strategy — managing every stage from user experience strategy to content and wireframe development. Following stakeholder workshops and analysis, we defined four key user personas and established ETF’s Customer Experience Doctrines to guide design decisions. We created a unified site architecture, a detailed SEO strategy based on 155+ high-value keywords, and a complete content plan with page-level messaging and structure. The final deliverable was a working website prototype in wireframes, populated with approved content and interaction notes — a fully testable, design-ready model that set the standard for ETF’s new digital platform.

result image

The Result

The engagement delivered a complete, ready-to-build digital prototype — combining strategic vision with practical execution. The new information architecture and content model unify ETF’s web estate into one intuitive, scalable platform, optimised for both audience engagement and commercial performance. The approved wireframes and content blueprint now serve as the foundation for ETF’s development and design teams, removing ambiguity and accelerating delivery. With a clear structure, refined UX principles, and defined user journeys, ETF can confidently move from planning to implementation — building a digital experience that’s consistent, accessible, and built for long-term growth.

“This project gave us complete clarity and confidence. The prototype brought our new digital strategy to life — showing exactly how we’ll deliver a unified, user-first platform that reflects our mission and supports our future growth.”

Name
Head of Digital Transformation

“This project gave us complete clarity and confidence. The prototype brought our new digital strategy to life — showing exactly how we’ll deliver a unified, user-first platform that reflects our mission and supports our future growth.”

Name
Head of Digital Transformation

“This project gave us complete clarity and confidence. The prototype brought our new digital strategy to life — showing exactly how we’ll deliver a unified, user-first platform that reflects our mission and supports our future growth.”

Name
Head of Digital Transformation

Visual journey

Moments that capture the essence of digital transformation

Start your digital journey

Let‘s create a digital solution that transforms your business performance

Let‘s chat

More projects

Take a look at other projects we‘ve delivered

Building the Brand Identity for Lisbon’s Most Groundbreaking Experience
We created the brand identity for Quake Lisbon — an immersive cultural attraction blending entertainment, history, and science to help audiences truly “expect the unexpected.”
Branding
Building a High-Performance Headless Website for Meniga
We redeveloped Meniga’s corporate website using a headless architecture — delivering a fast, scalable, and future-ready platform that powers the company’s global digital presence.
User Experience Design
Boosting Online Bookings for IN’n’OUT with an Intelligent Google Ads Strategy
We restructured and optimised IN’n’OUT’s Google Ads activity to reduce acquisition costs, improve tracking, and drive a major uplift in transactions and revenue.
Growth Marketing
Redesigning The Soap & The Sea for Commercial Growth
We redesigned and rebuilt The Soap & The Sea’s eCommerce experience — transforming an underperforming Shopify site into a conversion-optimised, commercially driven platform that drives higher-value sales.
User Experience Design
Designing and Developing the Digital Experience for Spine
We designed and built Spine’s e-commerce platform — a fast, elegant digital storefront that merges brand storytelling with seamless shopping and data-driven performance infrastructure.
Branding
Building a Scalable Headless Website for Sogrape
We developed a modern, headless website for Sogrape — delivering a fast, scalable front-end built to support long-term growth, content flexibility, and performance optimisation.
Technology
Building the MVP for OfficePeak: A Smarter Start to PropTech Innovation
We developed the MVP for OfficePeak — a lean PropTech platform built to validate market demand and capture data on office space trends and costs.
Technology
Transforming Sailing Holidays’ E-commerce Platform for the Next Wave of Growth
We redesigned and rebuilt Sailing Holidays’ e-commerce platform — creating a modern, headless architecture that delivers faster performance, effortless booking, and a seamless customer experience built for growth.
User Experience Design
Designing and Building the eCommerce Platform for Lisbon’s Most Immersive Experience
We designed and built Quake’s eCommerce platform — merging brand storytelling with a complex, time-slot-driven booking system to create a seamless and conversion-focused digital experience.
Technology
Building the HubSpot Engine Behind Quake’s Growth
We supported Quake through a phased HubSpot implementation — transforming their CRM into a scalable, automated system designed to manage both school and corporate bookings efficiently.
CRM Strategy
Launching a Global Digital Learning Platform
We created and launched a multi-channel campaign to promote a new corporate learning platform — driving awareness, engagement, and adoption across a global organisation.
Branding
Modernising Fleurets’ Digital Presence with a Fresh UX and UI Overhaul
We redesigned Fleurets’ website from the ground up — delivering a modern, intuitive, and high-performing user experience that reflects its reputation as the UK’s leading leisure property specialist.
User Experience Design
Designing a Smarter, Stronger Membership Experience
We designed and developed a new suite of Webflow landing pages for the Society for Education and Training, elevating the membership experience and driving renewal and acquisition performance.
User Experience Design
Designing the Digital Blueprint for the Education & Training Foundation
We delivered ETF’s complete digital transformation blueprint — from strategy to working prototype — creating a unified, user-focused platform ready to power the organisation’s next phase of growth.
User Experience Design
Transforming ETF’s Event Experience with a High-Performance Landing Page System
We created a reusable, brand-aligned event landing page template in under two weeks — optimised for performance, usability, and rapid deployment on the Cvent platform.
User Experience Design
Driving Growth for CIPD’s Festival of Work Event
A high-performance paid acquisition strategy that exceeded the Festival of Work’s growth target, driving record attendance through a smart blend of Google and LinkedIn campaigns.
Growth Marketing
Driving Growth for CIPD’s Flagship Event
We’ve helped CIPD grow their Annual Conference and Exhibition year after year by delivering smart, targeted paid campaigns that drive reach, engagement and ticket sales.
Growth Marketing
A New Brand for a New Direction: AGR’s Move to SaaS
We reimagined AGR’s brand to reflect their purpose, create a stronger market presence and lay the foundations for long-term growth in a competitive space.
Brand Design
Enabling Product-Led Growth Through AGR’s Website Redesign
We redesigned AGR’s website from the ground up to reflect their product strategy, support growth across Europe, and enable a shift toward a SaaS-based model.
User Experience Design
Building the Engine for B2B Growth: Deliveroo for Business
A complete B2B acquisition architecture built to scale Deliveroo for Business — aligning strategy, automation, and content to drive predictable, high-quality lead generation.
CRM Strategy
Supercharging Growth with Smarter HubSpot Use
We helped Arch Apprentices unlock the full power of HubSpot to streamline marketing, boost performance, and scale their apprenticeship programmes across the UK.
CRM Strategy
Redesigning the Digital Face of Not Just A Label
We reimagined Not Just A Label’s user interface — delivering a bold, modern reskin of the global fashion platform alongside a seamless migration to a faster, future-ready architecture.
Technology
Creating a digital transformation movement for GSK
Inspirational content to galvanise digital transformation
Creative that connects
Transforming Paid Acquisition for CIPD
We restructured and optimised CIPD’s paid acquisition strategy across Google, Bing, Meta and LinkedIn to drive more conversions and improve budget efficiency.
Growth Marketing
Unlocking Growth Through Marketing Automation
We helped IN’n’OUT scale their marketing, increase bookings and save time by integrating HubSpot and automating communications across email, SMS and direct mail.
CRM Strategy
Building the Brand Identity for Spine: Where Science Meets Style
We created the complete brand strategy and identity for Spine — a D2C footwear brand merging biomechanical science with contemporary design to inspire confident, pain-free movement.
Branding
Driving Demand for Agilisys’ New Cloud Services
We developed and launched a go to market strategy and lead generation campaign to promote Agilisys’ new cloud services to UK public sector decision-makers.
Growth Marketing
Reimagining the AdviserPlus brand
We helped AdviserPlus rethink their brand and messaging to better reflect their evolving services—and connect more clearly with what today’s HR teams actually need.
Brand Design