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Modernising Fleurets’ Digital Presence with a Fresh UX and UI Overhaul

We redesigned Fleurets’ website from the ground up — delivering a modern, intuitive, and high-performing user experience that reflects its reputation as the UK’s leading leisure property specialist.

Client
Fleurets
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Measurable impact of digital transformation

A complete UX and UI redesign aligned with Fleurets’ brand authority
A fully functional, high-fidelity prototype and static front-end handover
A faster, cleaner, and more intuitive website experience for users

The Challenge

Fleurets — the UK’s leading leisure property consultancy — needed to modernise its digital presence. The existing website was outdated, difficult to navigate, and failed to reflect the professionalism and credibility of the brand. The goal was to deliver a complete UX and UI transformation that would enhance engagement, streamline user journeys, and create a more stimulating experience across desktop and mobile. The challenge was to balance aesthetic refinement with technical precision, ensuring that the design could be efficiently integrated by Fleurets’ internal team while setting a new digital benchmark for the business and the wider property sector.

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The Solution

We approached the redesign through a structured, five-phase process — Discovery, Design, Prototyping, Development, and Deployment. After an in-depth workshop to align objectives and define KPIs, we produced three design concepts to test visual and structural directions. Once the preferred route was selected, we built a high-fidelity interactive prototype, refined for usability and mobile performance. The final front-end — built in HTML, CSS, and JavaScript — was tested extensively before handover to Fleurets’ internal team for backend integration. The result was a contemporary, conversion-focused interface that elevated the brand’s digital credibility and simplified user interaction throughout the site.

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The Result

The new website established a modern, engaging, and intuitive digital identity for Fleurets. The redesigned interface significantly improved navigation clarity, visual consistency, and responsiveness — transforming the way users search, browse, and enquire across property listings. The high-fidelity prototype and front-end build provided Fleurets with a ready-to-integrate framework, ensuring smooth technical adoption by their internal team. The project delivered on every objective: a cleaner, faster, and more persuasive digital experience that positions Fleurets as the clear market leader in its space, with a user experience that matches its reputation for excellence in leisure property consultancy.

“The new website has completely transformed how our brand presents online. It feels modern, professional, and intuitive — a perfect reflection of who we are and how we operate.”

Name
Marketing Director

“The new website has completely transformed how our brand presents online. It feels modern, professional, and intuitive — a perfect reflection of who we are and how we operate.”

Name
Marketing Director

“The new website has completely transformed how our brand presents online. It feels modern, professional, and intuitive — a perfect reflection of who we are and how we operate.”

Name
Marketing Director

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